Mastering Cross-Border Marketing

  • Expand your reach, awareness and brand equity through cross-border marketing.

  • Learn the latest digital trends, marketing techniques, and best practices.

  • Overcome supply chain challenges and navigate cultural differences.

  • Attend a free webinar series on mastering cross-border marketing.

  • Choose from 6 sessions covering various aspects of international marketing.

We Will Explore

The latest in digital technologies and platforms.

Emerging Market Trends

Navigating Cross-Border Supply Chain Challenges

Embracing cross-cultural teams & embrace agile leadership for global success.

Who Attends

Agenda

May 16, 2024
5pm (Hong Kong)

Generate, Nurture and Sell. Key methods to build a pipeline of b2b customers (by Ben King)

Discover effective strategies for creating and nurturing a robust pipeline of B2B customers in our presentation, ‘Generate, Nurture, and Sell.’ This session will guide you through the essential methods for generating leads, developing strong relationships, and ultimately converting these prospects into loyal customers. Learn from real-world examples and gain insights that can be applied directly to enhance your sales process and drive business growth.

May 31, 2024
5pm (Hong Kong)

West Meets East: Communication Hacks for Cross-Cultural Challenges (by Sean McLaughin)

Navigate the complexities of working across cultures! This conference tackles the communication and collaboration challenges encountered when combining Chinese and Western management styles. Explore cultural differences, develop strategies for remote teamwork, build trust and rapport, overcome language barriers, and discover leadership approaches that bridge the gap. Foster understanding and collaboration for effective cross-cultural partnerships.

June 13, 2024
5pm (Hong Kong)

Building Real Communities & Rocking Authenticity in the Digital Age

Stand out from the noise and build lasting connections! This conference dives into the art of authentic content creation and community building on social media. Develop a unique brand voice, engage meaningfully, cultivate a loyal community, balance entertainment and education, and measure your impact. Discover powerful strategies to leave a lasting impression and carve your niche in the crowded digital world.

President

A passion for leveraging technology to drive business growth. Bringing a unique blend of experience across Eastern and Western markets, leading successful ventures in both regions. With experience ranging from London based tech-startups as well as leadership roles at Fortune 500 companies such as Walmart and Alibaba.

 

2x Marketing Agency Founder, Jake Hissitt, aims to help marketing professionals, business leaders, and entrepreneurs grow their brand internationally.

Guest Speakers

Ben King

CEO, KinYu

Benjamin King, CEO of Kinyu, has deep expertise in China's business landscape, including developing networks across major cities and investing in a supply chain finance company in 2016. His experience spans working with State Owned and Blue-Chip companies globally, underpinned by his research on UK-China Buyer-Supplier relationships.

Sean McLaughlin

CEO, SageSight Consulting

SageSight works with Chinese companies, executives, and teams to build the next generation of influential Chinese brands in overseas markets.

Sponsors

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